Earlier this week, after much anticipation and speculation, Omega has announced the release of the watch to be worn by cinematic super-spy James Bond in the upcoming Bond film, No Time to Die: the Seamaster Diver 300M 007 Edition. This new timepiece will feature a similar red, black, and brown color scheme to that seen on previous Seamasters, but is now updated using the Seamaster Diver 300M design, with different vintage-look details, and set to run as a non-limited edition.
For reference, the last official Bond movie watch was the Seamaster 300 “SPECTRE” piece, which was a neo-vintage-inspired model released in 7,007 editions in the fall of 2015 alongside the 24th Bond film, simply titled Spectre. This new model is designed in the style of the Seamaster Diver 300M, a descendant of the original Seamaster first released in 1993, which has since evolved to become one of the most popular luxury dive watches out there — in part because of its long-term presence on the wrist of James Bond throughout the popular movie series. It’s no secret that Bond — created by author Ian Fleming in 1953 and a mainstay on the big screen since 1962 — has been a major cultural influence on purchasing decisions. Regarded by many as the pinnacle of male sophistication and style, the character has made quite an impact over the decades on the wristwear of his legions of fans worldwide.
This newest Seamaster Diver 300M features a 42-mm titanium case, with a brown “tropical” aluminum bezel ring to match its dial. It uses crown guards on its side to protect the screw-down crown, and features a helium release valve at the 10 o’clock position. On the dial, you can find an outer minute ring, with applied circular and rectangular tropical accented markers for each hour. Toward the top of the dial is the classic Omega logo, with a red-line script “Seamaster” just below it. More dial details are found toward the bottom of the face, including the arrow marker above 6 o’clock that recalls the era of the very first Bond movie, 1962’s Dr. No; such an arrow was a common postwar feature seen on sports watches at the time.
Sweeping over the dial are two large hands for the hour and minute, in the style commonly used in the series, while a red-tipped lollipop pointer counts the seconds. Inside the watch, powering these hands, is the Caliber Omega 8806 automatic movement, which like all modern Omega movements uses a co-axial escapement, is certified as a Master Chronometer approved by METAS, and is resistant to magnetic fields reaching 15,000 gauss. The movement stores a 55-hour power reserve and is protected by a solid caseback engraved with commemorative 007 markings meant to hearken back to genuine military-issue watches from the time of the original Bond film.
If you think that all of these homage traits in the new watch seem indicative of a larger anniversary for the Bond franchise, you’d be right. The year 2020 marks the 25th anniversary of Omega’s association with the Bond films, which began in 1995 with Goldeneye. (Omega also released another special edition Seamaster Diver 300M in late September of this year, celebrating a half-century since the release of On Her Majesty’s Secret Service in 1969.) This new 2020 available model carries on the celebration into the next half century, with Omega taking particular care to invoke the pre-Omega origins of the series and simultaneously push it forward. In the development of the new Seamaster, Omega for the first time explicitly sought out feedback and consultation from longtime Bond actor Daniel Craig, making use of his extensive experience in the role to best produce a watch fit for a modern 007.
No Time to Die is set to be released in April 2020 as the 25th official James Bond film, and also as the ninth outing in which an Omega watch will make an appearance as the secret agent’s watch of choice. Unlike previous Bond movie-specific watches, the new model will not be produced in a limited series, and will be available from Omega starting in February 2020. It will be available on either a NATO-style polyester strap for $8,1000, or on a Milanese bracelet for $9,200.
To read more on James Bond and his watches, check out our in-depth history of all the Bond movie watches, from the Rolex Submariner Reference 6358 worn by Sean Connery in 1962’s Dr. No, up until 2015’s Omega Spectre watch, with all the additional models in between — from brands such as Rolex, Omega, Breitling, and Seiko — also included.